Marketing management definition by peter drucker biography

American business consultant and author (1909–2005)

Peter Ferdinand Drucker (; German:[ˈdʀʊkɐ]; November 19, 1909 – November 11, 2005) was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory.

He was also a leader in the development of management education, and invented the concepts known as management by objectives and self-control,^[1] and he has been described as "the champion of management as a serious discipline".

Drucker's books and articles, both scholarly and popular, explored how humans are organized across the business, government, and nonprofit sectors of society.^[3] He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice.

His writings have predicted many of the major developments of the late twentieth century, including privatization and dece