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VMX (streaming service)
Philippine video streaming service
VMX is a Philippine subscription video on demandover-the-top streaming service owned and operated by Viva Communications.
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It features original Filipino movies and series, as well as a variety of non-original programming. It also distributes television series and films produced by Viva. Starting as Vivamax in 2021, the service was rebranded as VMX in October 2024.
It is the largest and top online streaming service in the Philippines.[2]
History
Prior to 2020, Viva Communications Chairman and CEO Vic del Rosario was quietly developing what he envisioned as the country's largest Filipino streaming platform, coinciding with Viva's 39th anniversary in November 2020.
Del Rosario announced that Viva would produce its own digital content, allocating at least ₱6 billion over five years with the goal of releasing fresh content weekly.[3][4]
Although this was initially conceived before the