Yehuda shmidman biography

Yehuda Shmidman is a veteran of the brand management industry, having successfully deployed more than USD $4 billion of capital over two decades into acquiring, growing and monetizing global consumer brands.

His experience expanded during his career to multiple consumer segments including fashion, hardgoods, toys, home, wellness, media, celebrity, sports and electronics, with direct leadership over dozens of world-famous brands including TOYS“R”US, MARTHA STEWART and SNOOPY.

Yehuda currently serves as Founder, Chairman & CEO of WHP Global, a leading New York based brand management firm started in 2019 together with Oaktree Capital.

WHP Global is also now backed by Ares, Solus, and BlackRock. WHP Global’s brand portfolio generates over USD $7 billion in annual retail sales, and includes VERA WANG, RAG & BONE, JOE’S JEANS, ANNE KLEIN, EXPRESS, BONOBOS, G-STAR, LOTTO, BABIES“R”US and TOYS“R”US